9:30 – 10:00 AM
Registration & Welcome Breakfast
Interactive stations showcasing AI-powered personalisation and server-side testing.
Date: 9 October 2025
Time: 9:30 AM – 5:30 PM
Location: 26 Leake Street, London, UK
Theme: The Virtuous Cycle of Personalisation and Experimentation
Join Monetate at 26 Leake Street, for an unmissable day of insight, strategy, and innovation, where loyalty is earned one to one. Discover how our newly unified platform combines Monetate’s real-time personalisation with SiteSpect’s powerful, server-side experimentation to help brands deliver smarter, faster, and more seamless customer experiences.
Tailored for P&L owners, marketing leaders, digital strategists, and IT executives, the conference will showcase how AI, experimentation, and 1:1 personalisation work in concert to increase engagement, drive revenue, and deepen customer lifetime value.
Expect bold keynotes, real-world success stories, hands-on product demos, and interactive workshops—everything you need to turn inspiration into action.
Hear insights from senior leaders across the Monetate team and get an exclusive first look at what’s ahead on Monetate’s product roadmap
See how top brands are using personalisation to drive measurable business results
Join expert-led roundtables designed to sharpen your personalisation strategy
Connect with peers across marketing, product, and digital experience roles
Network in a vibrant, energetic setting designed to spark new ideas and connections
Founder & CEO, Made with Intent
Experimentation Lead, Lufthansa
Customer Growth & Insights Manager, Dr. Martens
Head of Trading UK & IE, Lovehoney
Product Manager, Landmark
E-commerce Experience Optimisation Executive, Arsenal F.C.
CEO, Creative CX
CRO Manager, Hastings Direct
Digital Analyst & CRO Specialist, RTL
Morning Block: Pillar 1 – The
Paradigm Shift: Loyalty is Earned
1:1
9:30 – 10:00 AM
Registration & Welcome Breakfast
Interactive stations showcasing AI-powered
personalisation and server-side testing
10:00 – 10:15 AM
Event Kickoff
Tiff Polmateer, Chief of Staff, Monetate
10:15 – 11:00 AM
Guest Keynote: You Are What You Measure
David Mannheim, Personalisation Author & Consultant — Why measuring deeper signals of human connection drives long-term loyalty
11:00 – 11:15 AM
Quick Break
Stretch your legs before the next session
11:15 – 11:45 AM
Customer Spotlight: Lufthansa and their Experimentation Journey So Far
Brice Koenig, Experimentation Lead, Lufthansa
11:45 – 1:00 PM
Networking Lunch
Midday Block: Pillar 2 – Bringing
Our Capabilities to Life
1:00 – 1:45 PM
Panel Discussion: The Test → Personalise → Optimise Loop
Alejandro Ruiz (Dr. Martens), Kayleigh Sampson (Lovehoney), Salman Fatmi (Arsenal F.C.), Christel van den Nieuwenhuizen (RTL)
Moderator: Heidi Celeghin, CRO, Monetate
1:45 – 2:45 PM
Breakout Tracks
Track A: A Fireside Chat on Experimentation: Personal and Professional Journeys in Financial Services featuring Hastings Direct and Creative CX
Track B: Monetate ‘Mingle & Mindshare’ Roundtables
2:45 – 3:15 PM
Networking Break
Afternoon Block: Pillar 3 – The
Roadmap and the Future
3:15 – 3:45 PM
Keynote: The Future is 1:1
Steve Maher, CEO, Monetate
3:45 – 4:15 PM
Customer Spotlight: Landmark and Experimentation & Personalisation in Action
Omar Fathallah, Product Lead, Landmark Group
4:15 PM
Sparkling Interlude
Grab a glass of fizz before the Awards
Ceremony
4:15 – 4:30 PM
Monetate Awards
Celebrate client successes
4:30 – 5:15 PM
Art of the Possible: Personalisation +
Experimentation in Action
Austin Rochford (CTO, Monetate) — TED-style walkthroughs of real-world challenges
5:15 PM onwards
Drinks & Networking
Drinks, Networking, and Fun!
Interactive stations showcasing AI-powered personalisation and server-side testing.
Stretch your legs before the next session
Moderator: Heidi Celeghin, CRO, Monetate
Grab a glass of fizz before the Awards Ceremony
Celebrate client successes
Drinks, Networking, and Fun!
“100% would recommend coming to anyone. There’s a lot to learn, a lot to gain—the knowledge shared is one-above-all.”
Matthew Bloska
UX & Testing Manager Musto
Not able to join us at this year’s Elevate? Hop into our Resource library to learn how our platform is using personalisation & experimentation to power the future of digital experiences.