Ecommerce Benchmarks
Gain a better understanding of how you stack up against the competition and identify improvement areas.
Monetate’s eCommerce benchmarks cover a wide range of metrics, including conversion rates, AOV, bounce rates, and more.
To produce this proprietary data, we analyze billions of customer sessions across 250+ retailer brands, across four regions: US, EMEA, GB, and Other. We update data on a quarterly basis, with the most recent information being for Q3 of 2023.
Session Distribution Splits
The latest look at how modern buyers are browsing (or not) across desktop, mobile, and tablet. And across US, EMEA, GB, and Other.
Data last updated Q3 of 2023.
Device Session Trends
See where your customer journey is happening over time across key device types.
Data last updated Q3 of 2023.
Regional Session Trends
See where your customer journey is happening over time across key business regions.
Data last updated Q3 of 2023.
Bounce Rates
Dive into how browsers are interacting with your digital presence post-click. Are they being met with sub-par UX or CX? If your own bounce rate is high, consider if your PDPs are personalized enough?
Data last updated Q3 of 2023.
Average Pageviews
How many pages are site visitors viewing? If you’re seeing less engagement in your industry, consider surfacing personalized messaging or content across key stages in your CX.
Data last updated Q3 of 2023.
How Do You Stack Up? Want to Improve One of These Benchmarks?
We can talk through how to improve your AOV, CVR, ATC and more. We have experts across industries and regions.
Add-to-Cart
How does your ATC stack up? If low, consider adding individualized social proof to your PDP, or using a testing solution that isn’t slowing down website speed.
Data last updated Q3 of 2023.
Abandoned Cart
How often are site visitors abandoning carts? If you’re seeing high abandonment across a certain channel, consider how to segment messaging and experiences for that customer group.
Data last updated Q2 of 2023.
Conversion Rate
How can you get more visitors to convert? What can you do to convince shoppers to make a purchase? What region-specific personalization can you offer to drive up CVR?
Data last updated Q3 of 2023.
Average Order Value
Check to see if Desktop remains AOV king. Or spot how sentiment is changing across industries when it comes to big-ticket purchases.
Data last updated Q3 of 2023.
Launching special offers, time-sensitive delivery options, and accelerated payment options, resulted in a 12% increase in AOV for Darn Tough
Make an Impact. Improve Benchmarks with CX Personalization
Deliver on your KPIs and improve performance. Bring in more revenue. See how our all-in-one platform can help you improve your AOV, CVR, and more.
