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With AI-Powered 
Dynamic Testing

Dynamic Testing in Maestro uses MONET’s adaptive AI to optimize in real time. Instead of waiting to reach statistical significance, traffic is automatically allocated to the best-performing variant — driving ROI faster and reducing customer experience risk.

Why Dynamic Testing?

Dynamic Testing is ideal when speed and certainty matter. Unlike A/B testing, which requires large volumes and time to reach significance, Dynamic Testing continuously adapts to results and exploits winners in real time.
  • Faster Results: Optimizes toward conversions, reduced bounce, or any custom metric without delay.
  • Smarter Decisions: Uses probability-based modeling to ensure the leader is actually the best.
  • Maximum ROI: Focuses traffic on the winner quickly to drive higher returns.
  • Adaptive Learning: Model updates every five minutes to reflect changing customer behavior.

Frontgate used Dynamic Testing to achieve a 10% lift in click-through rate.

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Dynamic vs. A/B Testing

Dynamic testing is best deployed when your goal is to find a clear winner.
Not sure which test to run? Here’s how they compare:

A/B Test

  • Makes one decision
  • Static assumptions: nothing changes
  • Requires large traffic volumes
  • Measures significance (“surprise”)
  • High-resolution performance across 
all variations
  • Best when precision and full 
learning matter

Dynamic Test

  • One-to-many decisions in real time
  • Adaptive: reacts to changing behavior
  • Ideal for smaller traffic volumes or 
tight timelines
  • Uses probability to confirm the leader 
is best
  • Fully automated, no manual monitoring
Best when speed to ROI is the priority

Smarter Optimization With MONET

Dynamic Testing is powered by MONET, Monetate’s 
AI engine, which:

  • Continuously reallocates traffic in real time
  • Surfaces winners and adapts to shifting behavior
  • Optimizes goals automatically — conversion, bounce reduction, custom KPIs
  • Makes experimentation possible even in lower-traffic environments
Learn More

Dynamically Test at Scale to Optimize Every Journey

Explore insights and best practices to accelerate ROI with real-time AI-powered testing.

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Prepare for the AI-Driven Future with Personalization and Testing

Optimize in Real Time 
With Dynamic Testing

Shift traffic to winners automatically and turn insights into 
ROI faster—no waiting for significance.

Talk to an Experimentation Expert

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