When a customer is looking to exit the site, show a lightbox highlighting Bazaarvoice reviews and ratings to try and keep the customer onsite and engaged.
Example Use Case:
Display the highest-rated product review and overall rating to customers when they attempt to exit a PDP
Display positive reviews before a customer leaves a landing page
Featuring a lightbox with the content covered up, the customer will then “scratch” content off to expose the layer underneath, like a scratch-off lottery ticket.