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New ownership brings new priorities.

Monetate helps keep your experimentation program moving forward.

If you’re an AB Tasty or VWO customer, the recent acquisition may be raising questions about how product focus, services, and innovation will evolve.

Monetate helps teams stay focused on outcomes, with a proven platform for experimentation and personalization that enables faster, more confident decisions without slowing down teams or disrupting production systems.

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Built for stability. Designed for impact.

Private equity acquisitions often introduce new incentives around cost alignment, portfolio strategy, and integration timelines that can quietly reshape product investment, support, and innovation velocity.

Monetate is the leading experience optimization platform built for organizations that need to experiment, personalize, and scale without slowing down.

With two decades of experience and continued product investment, Monetate is built to support long-term experimentation programs that deliver outcomes, even as priorities shift elsewhere.

Using Monetate, teams get a stable foundation paired with the flexibility and scale required to support complex use cases, evolving business needs, and long-term growth.

Faster decisions. Real outcomes. Proven at scale.

Most tools test what’s visible. Monetate tests what matters.

Go beyond surface-level UI

Monetate supports experimentation across UI, backend systems, logic, APIs, and infrastructure, allowing teams to validate ideas where real business impact happens.

Reach confidence faster, with clarity

By expanding where and how teams can test, Monetate helps organizations reach valid insights faster and avoid false positives from shallow experiments.

Support growth at every stage

Monetate is designed for organizations at every stage of experimentation maturity, from early programs to enterprise-scale initiatives, across teams, channels, and regions.

Omnichannel personalization without compromise

Personalization is where many platforms fall short. Monetate goes further.

Our platform combines experimentation, recommendations, and decisioning across digital and operational touchpoints to enable true omnichannel personalization. With it, teams can:

  • Personalize across web, app, backend systems, and assisted channels

  • Apply complex merchandising logic, sponsorships, and business rules
  • Deliver consistent, data-driven experiences across the full customer journey


The result: personalization that moves from isolated experiences to a coordinated growth driver.

$500B+

in annual client revenue influenced
100M+
personalized sessions delivered daily
1M+
digital experiences 
launched

When your needs grow, Monetate grows with you

While acquisitions often reduce service coverage, Monetate leans in. With Concierge, you get:
  • Dedicated experts embedded with your team
  • Hands-on help launching and scaling programs
  • Strategic guidance beyond ticket-based support

Instead of optimizing services away, Monetate uses services to accelerate outcomes, helping teams move faster and tackle more complex initiatives with confidence.

For teams evaluating a move now, Monetate can also offer flexible commercial options, migration assistance, and programs designed to minimize risk and disruption. We’re here to help.

Meet the Team

You have questions, we have answers (and solutions).

Will I need to migrate everything to switch to Monetate?

Not necessarily. Many teams run Monetate alongside existing platforms during transition periods to ensure continuity and confidence.

How long does implementation take?


Monetate is known for one of the fastest time-to-implement in the industry, with many teams able to get initial programs live in weeks rather than months.

Is Monetate suitable for enterprise and complex organizations?


Yes. Monetate supports enterprise organizations operating across regions, channels, and data environments, including teams in regulated industries that require strong governance, security, and control.

What if I’m still under contract elsewhere?


We’re happy to talk. Our goal is to make evaluation and any potential transition straightforward, supported, and as low-friction as possible.

How does Monetate protect long-term platform stability?


Our platform development focuses on expanding capabilities while maintaining continuity, so teams aren’t asked to compromise current programs in service of future changes.

Didn’t Monetate just go through an acquisition? How is that different?


Yes, Monetate acquired SiteSpect (now Forte) in 2025. Unlike many acquisitions, Monetate retains the platform separately and doesn’t require migration, preserving continuity while expanding capabilities.

We Help Brands Secure Lasting Success Across All Industries  

Pandora Collaborates with Monetate for Building a Successful Testing & Personalization Program

Simba Sleep Achieves 9 % Revenue Lift with Real-Time Personalization

Skechers Sees 30% Uplift in CVR With Monetate

Evaluating your platform options?

You don’t need to rush a decision. But you do deserve stability, transparency, and a platform built for the long term. Get the clarity you need to move forward with confidence.
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