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Leadership

Monetate is led by seasoned entrepreneurs and thought leaders with a passion for
creating new ways to enhance the digital experience for businesses and consumers.

David Brussin, Founder, CEO

David Brussin is an entrepreneur and innovator whose career has been dedicated to helping marketers succeed in the digital world. In 1996, David co-founded InfoSec Labs, which helped large enterprises move safely into ecommerce and online marketing in the early days of the commercial Internet. Following the success of InfoSec Labs, he co-founded ePrivacy Group, developing technology that allowed marketers to use email to build strong customer relationships, and TurnTide, a technology that protected the value of the email channel by attacking spam in a new and effective way.

David founded Monetate with David Bookspan in 2008 to help online marketers fulfill the long-held promise of using Big Data to get the right experience in front of the right customer at the right time. As CEO, David collaborates regularly with Monetate customers to understand their challenges and evolve Monetate products to best meet their needs. He is dedicated to shaping and preserving the culture that makes Monetate one of Pennsylvania's “Best Places to Work.”

David serves on the Board of Directors of Shop.org, the world’s leading professional association for digital retailers. In 2013, he was appointed to the Board of Directors of Nomi, an omni-channel analytics and engagement platform. He also served on the Board of Directors of Invite Media from 2007 until its acquisition by Google in 2010. He is a published author, holds several patents on his inventions, and is an avid adventurer and hobbyist.

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  • Ernst & Young Entrepreneur of the Year
  • Philadelphia Business Journal 40 Under 40

David Bookspan, Founder and Chairman

David is an entrepreneur and investor. David co-founded, and was President and CEO of MarketSpan, Inc. MarketSpan created an innovative service that aggregated and enhanced court docket information and created new marketing opportunities for legal professionals. MarketSpan was acquired and is now part of LexisNexis under the brand LexisNexis CourtLink.

In 2007, David co-founded DreamIt Ventures, L.P., a pre-seed venture fund launching new technology companies. David also actively invests in early-stage companies that focus on innovation in technology and information services.

John Healy, Chief Operating Officer

John leads the ongoing sales, marketing, and delivery operations at Monetate, with particular emphasis on the company's revenue growth plan. Prior to joining Monetate, he was the Group CEO of GSI Marketing Services, an eBay Company. During his tenure there he focused on providing strategic marketing services and comprehensive product solutions to help global enterprise marketers acquire new customers, convert more visitors to buyers, and build brand loyalty.

His career includes roles at several ecommerce and technology organizations, including serving as senior vice president at DoubleClick, now a subsidiary of Google, where he led the company's global technology sales initiatives across different vertical markets. John started his career in business development working for fast moving consumer packaged goods companies Pepsi and Johnson & Johnson.

David Stetson, Chief Financial Officer

David has spent the past 20 years helping companies evaluate and prioritize opportunities, while designing and executing strategies that accelerate value. Prior to arriving at Monetate in 2013, he spent three years as CFO of Dealer.com, the most sought after automotive digital marketing solutions provider in the world. During his tenure, the company tripled revenue, employees, and operating profitability.

As both an investment banker and an operational executive, David has advised a diverse group of technology clients around the world, and has managed over $4 billion in equity and equity linked offerings, mergers, acquisitions and divestitures.

Scott Samios, Vice President, Sales

Scott’s 20 years of sales, business development and product management experience, gained through repeated success in helping launch fast-growth, SaaS marketing solutions into emerging markets, has earned him a reputation as a pioneer and thought leader in the online marketing technology industry. He has a proven track record of driving exponential sales growth, as well as developing strong customer relationships through his skill for matching digital agencies and brand CMOs with cutting-edge marketing solutions.

Prior to Monetate, Scott opened Offermatica’s Eastern US and international offices in 2005, building and managing a team of solution delivery professionals in New York and London through multiple years of triple-digit growth. After Omniture acquired Offermatica, he managed adoption and rollout of the content optimization and behavioral targeting solutions within Omniture’s web analytics platform.

Blair Lyon, Vice President, Marketing

Blair has 20 years of international and domestic experience launching high-tech start-ups and delivering award-winning hybrid marketing solutions for the Fortune 500. Prior to joining Monetate, Blair was Founder and CEO of TMX, an interactive agency which won the IAC Agency of the Year Award four years in a row and secured a breakthrough U.S. Patent for rich media delivery and tracking technology.

Prior to TMX, Blair was a founding member and head of marketing for DuPont ESnet, a new venture division dedicated to streamlining the development cycle for leading apparel retailers through their global supply chain. At Esnet, Blair architected multimedia consulting programs for clients such as Calvin Klein, Liz Claiborne, and the Limited Group. He went on to help facilitate the acquisition of ESnet by DuPont.

Bruce Ernst, Vice President, Product Management

Bruce Ernst has an enormous breadth of experience in applying strategic plans to immediate execution as well as communicating complex technology solutions in a simple and straightforward manner. Prior to joing Monetate, Bruce was head of Webstore Product Management at GSI Commerce (now part of eBay), a Monetate customer. Prior to that, Bruce was Vice President of Product Management at Commerce360 (now ClickEquations) where he developed and implemented the product vision for the revolutionary software product that provides expert advice on the management of search engine advertising campaigns.

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Tom Janofsky, Vice President, Engineering

Tom Janofsky is a software engineer with 15 years of experience in successfully delivering enterprise and internet software. Prior to joining Monetate, he started and ran a software development consulting firm, where he designed and developed software as well as led teams that built large-scale, web-facing transactional software for clients that included EMC, FEMA, JBoss, and Pearson. Tom regularly presents at users’ groups and conferences.

A.B. Maynard, Vice President, Delivery

A.B. is a proven, results-driven leader with a focus on process improvement, quality and consistent execution in software and service organizations. During his 30-year career in technology, operations and consulting roles, A.B. has demonstrated a consistent ability to motivate teams, optimize business performance and improve customer satisfaction.

Prior to Monetate, A.B. ran the SaaS Credential Management business of PearsonVUE, leading the sales, software development, implementation, and client service teams. Prior to that, he was Vice President of Professional Services for SCT, where he oversaw a team that successfully directed over 100 successful implementations of the ERP platform.

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