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Leadership

Monetate is led by seasoned entrepreneurs and thought leaders with a passion for
creating new ways to enhance the digital experience for businesses and consumers.

David Brussin, Founder, CEO

David Brussin is an entrepreneur and innovator whose career has been dedicated to helping marketers succeed in the digital world. In 1996, David co-founded InfoSec Labs, which helped large enterprises move safely into ecommerce and online marketing in the early days of the commercial Internet. Following the success of InfoSec Labs, he co-founded ePrivacy Group, developing technology that allowed marketers to use email to build strong customer relationships, and TurnTide, a technology that protected the value of the email channel by attacking spam in a new and effective way.

David founded Monetate with David Bookspan in 2008 to help online marketers fulfill the long-held promise of using Big Data to get the right experience in front of the right customer at the right time. As CEO, David collaborates regularly with Monetate customers to understand their challenges and evolve Monetate products to best meet their needs. He is dedicated to shaping and preserving the culture that makes Monetate one of Pennsylvania's “Best Places to Work.”

David serves on the Board of Directors of Shop.org, the world’s leading professional association for digital retailers. In 2013, he was appointed to the Board of Directors of Nomi, an omni-channel analytics and engagement platform. He also served on the Board of Directors of Invite Media from 2007 until its acquisition by Google in 2010. He is a published author, holds several patents on his inventions, and is an avid adventurer and hobbyist.

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  • Ernst & Young Entrepreneur of the Year
  • Philadelphia Business Journal 40 Under 40

David Bookspan, Founder and Chairman

David is an entrepreneur and investor. David co-founded, and was President and CEO of MarketSpan, Inc. MarketSpan created an innovative service that aggregated and enhanced court docket information and created new marketing opportunities for legal professionals. MarketSpan was acquired and is now part of LexisNexis under the brand LexisNexis CourtLink.

In 2007, David co-founded DreamIt Ventures, L.P., a pre-seed venture fund launching new technology companies. David also actively invests in early-stage companies that focus on innovation in technology and information services.

John Healy, Chief Operating Officer

John leads the ongoing sales, marketing, and delivery operations at Monetate, with particular emphasis on the company's revenue growth plan. Prior to joining Monetate, he was the Group CEO of GSI Marketing Services, an eBay Company. During his tenure there he focused on providing strategic marketing services and comprehensive product solutions to help global enterprise marketers acquire new customers, convert more visitors to buyers, and build brand loyalty.

His career includes roles at several ecommerce and technology organizations, including serving as senior vice president at DoubleClick, now a subsidiary of Google, where he led the company's global technology sales initiatives across different vertical markets. John started his career in business development working for fast moving consumer packaged goods companies Pepsi and Johnson & Johnson.

Kartik Hosanagar, Chief Scientific Advisor

Kartik is a tenured Associate Professor of Internet Commerce at The Wharton School of the University of Pennsylvania. Kartik's research work focuses on Internet media and Internet marketing. He is responsible for data integrity of Monetate's statistical analysis, and advises the company's data teams in the use of mathematics and optimization.

Kartik has been recognized as one of the world's top 40 business professors under 40. He has received several teaching awards including the MBA and Undergraduate Excellence in Teaching awards at the Wharton School. His research has received several awards including the best paper award at the Consortium on Technology Policy and Management. Kartik graduated as a valedictorian from Birla Institute of Technology and Sciences, India, with a bachelor's degree in electronics and a master's in information systems, and has an MPhil in Management Science and a PhD in Management Science and Information Systems from Carnegie Mellon University.

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Bob Lawson, Chief Financial Officer

Bob oversees all Finance, Accounting, Administration and Legal functions at Monetate. In his previous role, Bob was the senior vice president and chief financial officer at RingCentral, where he implemented the processes and systems needed to enable RingCentral’s 2013 IPO, while dramatically increasing revenue. He also led investor relations for the company. Prior to RingCentral, he served as senior vice president and chief financial officer of Codexis, Inc., where he successfully led the first IPO of an advanced biofuel company in April 2013. Before that, Bob was vice president of finance for Intuit, Inc.'s TurboTax and Quicken businesses. While at Intuit, he held various senior financial management positions, including vice president of investor relations and financial planning and analysis. Prior to Intuit, he served for 15 years in various financial management roles at General Electric.

Bob holds a Bachelor of Science degree from Iowa State University in Ames, Iowa and lives with his wife and children in Palo Alto, CA.

Tom Janofsky, Senior Vice President of Delivery and Engineering

Tom Janofsky is a software engineer with 15 years of experience in successfully delivering enterprise and internet software. Prior to joining Monetate, he started and ran a software development consulting firm, where he designed and developed software as well as led teams that built large-scale, web-facing transactional software for clients that included EMC, FEMA, JBoss, and Pearson. Tom regularly presents at users’ groups and conferences.

Bruce Ernst, Vice President, Product Management

Bruce Ernst has an enormous breadth of experience in applying strategic plans to immediate execution as well as communicating complex technology solutions in a simple and straightforward manner. Prior to joining Monetate, Bruce was head of Webstore Product Management at GSI Commerce (now part of eBay), a Monetate customer. Prior to that, Bruce was Vice President of Product Management at Commerce360 (now ClickEquations) where he developed and implemented the product vision for the revolutionary software product that provides expert advice on the management of search engine advertising campaigns.

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Chris Lehman, Vice President, North American Sales

Prior to joining Monetate, Chris was area vice president for Salesforce.com, where he served as the general manager of the Company’s enterprise business in the Mid-Atlantic region managing a team of seventy-five with sales in excess of $100 million. Prior to Salesforce.com, he served as vice president of sales at EMC / Documentum, where over his 12 years with the Company, Chris’s leadership and vision played a key role in helping grow Documentum into an $800 million division of EMC.

Chris Lehman leverages more than two decades experience in sales and technology, to lead and optimize Monetate sales efforts throughout North America. His diverse expertise and deep industry network serve as a tremendous asset to the Company as it continues to push the Monetate brand deeper into new verticals and regions globally.

Ben Russell, Vice President, People

Ben Russell drives the company’s global talent and recruitment initiatives. He leads his team in recruiting, developing, and retaining passionate and innovative employees to support Monetate's ongoing growth and the success of its clients. Prior to joining Monetate, Ben was the SVP of Talent and HR at Bullhorn, Inc.

Leveraging fourteen+ years of experience developing and driving human resources strategies that fuel rapid growth, Ben operates with the firm belief that talent acquisition and development are strategic business imperatives. Ben holds a Bachelor of Arts in History from Colby College in Maine.

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