Monetate is led by seasoned entrepreneurs and industry thought leaders
who have a passion for creating new ways to enhance the Internet for businesses and consumers. Based in Philadelphia and serving a growing list of leading e-commerce clients, Monetate enables online merchandisers and marketers—at companies like QVC and Urban Outfitters—to quickly and easily test, target, and personalize website content.
Executive Leadership Team

David Brussin, Founder, CEO
David is an entrepreneur and technical innovator. Most recently David co-founded TurnTide, which created the world’s first anti-spam router. Turntide was acquired by Symantec in 2004.
In 2001, David co-founded ePrivacy Group, which created programs, standards and products to protect the email marketing channel. The products David created helped email marketers increase response and conversion by protecting their trusted relationship with consumers.
In 1996, David co-founded InfoSec Labs, which helped Fortune 1000 companies safely and securely bring their businesses online. InfoSec Labs was acquired by SafeNet in 1999.

David Bookspan, Founder and Chairman
David is an entrepreneur and investor. David co-founded, and was President and CEO of MarketSpan, Inc. MarketSpan created an innovative service that aggregated and enhanced court docket information and created new marketing opportunities for legal professionals. MarketSpan was acquired and is now part of LexisNexis under the brand LexisNexis CourtLink.
In 2007, David co-founded DreamIt Ventures, L.P., a pre-seed venture fund launching new technology companies. David also actively invests in early-stage companies that focus on innovation in technology and information services.

Kurt Heinemann, Chief Marketing Officer
Kurt is a seasoned marketing executive and business strategist with experience in branding, web marketing, lead generation, public and analyst relations, ecommerce, and strategic partnerships. He has a strong track record of success in communicating a company’s unique value proposition to potential customers, partners, and market influencers through strategic and creative means.
Prior to Monetate, he was Chief Marketing Officer of B2B technology services firm Perimeter E-Security, where he led re-branding, strategic partnership, lead generation/management, and product marketing initiatives. He’s also held senior executive positions at leading consumer marketing firms that include Priceline, Time Warner/Synapse Connect, and Walker Digital Companies, where he leveraged his expertise in corporate strategy, product development, customer acquisition and retention, and creative development to increase lead generation, revenue, and market share.

Scott Samios, Vice President, Sales
Scott’s 20 years of sales, business development and product management experience, gained through repeated success in helping launch fast-growth, SaaS companies into emerging markets, has earned him a reputation as a pioneer and thought leader in the online marketing technology industry. He has a proven track record of driving exponential sales growth, as well as developing strong customer relationships through his skill for matching digital agencies and brand CMOs with cutting-edge marketing solutions.
Prior to Monetate, Scott opened Offermatica’s Eastern US and international offices in 2005, building and managing a team of solution delivery professionals in New York and London through multiple years of triple-digit growth. After Omniture acquired Offermatica, he managed adoption and rollout of the content optimization and behavioral targeting solutions within Omniture’s web analytics platform.

Blair Lyon, Vice President, Marketing
Blair has 20 years of international and domestic experience launching high-tech start-ups and delivering award-winning hybrid marketing solutions for the Fortune 500. Prior to joining Monetate, Blair was Founder and CEO of TMX, an interactive agency which won the IAC Agency of the Year Award 4 years in a row and secured a breakthrough U.S. Patent for rich media delivery and tracking technology.
Prior to TMX, Blair was a founding member and head of marketing for DuPont ESnet, a new venture division dedicated to streamlining the development cycle for leading apparel retailers through their global supply chain. At Esnet, Blair architected multimedia consulting programs for clients such as Calvin Klein, Liz Claiborne and the Limited Group. He went on to help facilitate the acquisition of ESnet by DuPont.

Bruce Ernst, Vice President, Product Management
Bruce Ernst has an enormous breadth of experience in applying strategic plans to immediate execution as well as communicating complex technology solutions in a simple and straightforward manner. Prior to joing Monetate, Ernst was head of Webstore Product Management at GSI Commerce (now part of eBay), a Monetate customer. Prior to that, Ernst was VP of Product Management at Commerce360 (now ClickEquations) where he developed and implemented the product vision for the revolutionary software product that provides expert advice on the management of search engine advertising campaigns.

Tom Janofsky, Vice President, Engineering
Tom Janofsky is a software engineer with 15 years of experience in successfully delivering enterprise and internet software. Prior to joining Monetate, he started and ran a software development consulting firm, where he designed and developed software as well as led teams that built large-scale, web-facing transactional software for clients that included EMC, FEMA, JBoss, and Pearson. Tom regularly presents at users’ groups and conferences.