Automated Personalization Enables Reebok to Deliver Engaging Experiences at Scale
Challenge
Reebok has lots of customers, each with differing intent. To try and cater to everyone, product pages were packed with brand and experience-led content, but there was too much for anything to stand out.
Improvement in all the right places:
- 4.2% Lift in Revenue Per Sessions
- Automated Personalization Experiences
Our Solution
- Transformed cluttered PDPs into dynamic pages tailored to each visitor.
- Used Automated Personalization Experiences to reorder the page, prioritizing reviews over recommendations, content, etc.
- Delivered 1-to-1 personalization, at scale on key pages and witnessed serious results from doing so.
