Simba Sleep Achieves 9 % Revenue Lift with Real-Time Personalization
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Simba Sleep Achieves 9 % Revenue Lift with Real-Time Personalization

Founded just nine years ago, UK-based Simba Sleep is already the world’s most five-star-reviewed mattress brand, stacking up 100-plus awards from the likes of Good Housekeeping and Men’s Health.

To keep pace with rapid growth and soaring mobile traffic (80 % of sessions), Simba needed a faster, smarter way to optimize every digital touchpoint—without the dreaded “flicker” that derails onsite tests.

That’s where Monetate stepped in.

Success with Strategy

Monetate All-In-One Action

  • Automated A/B & Dynamic Testing — Switched from manual setups to always-on experiments that update in real time.

  • Personalized Pop-Ups & Journeys — Served targeted offers (free gifts, discounts) based on behavior and device.

  • Velocity Framework (“T-Shirt Sizing”) — Balanced quick-win S/M tests with deeper L/XL experiments to keep dev teams unblocked.

  • Hands-On Strategic Support — Monetate advisors partnered with Simba’s marketers to turn insights into new revenue fast.

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Dream Results, Delivered

9%
Revenue lift from targeted pop-ups
80%
Faster reporting & analysis thanks to automated dashboards

Helping Shoppers Find Their Perfect Mattress

With Monetate’s flicker-free technology, Simba now:

  • Adjusts site content in real time based on browsing signals.

  • Guides 80 % mobile visitors through simplified, high-converting journeys.

  • Surprises & delights with pop-ups that educate rather than interrupt—boosting engagement instead of hurting it.

“Real-time test data is huge for us. We pair it with customer feedback, move quickly, and show results to stakeholders the same day.”

Jon Moore

Marketing & Ecommerce Director

Rest Assured: The Future of Sleep Innovation

Next up, Simba is evolving from reactive testing to predictive, AI-led personalization:

  • Smarter add-on recommendations to lift basket value.

  • Night-mode “Sleep Assistant” chat guidance for evening buyers.

  • Return-customer journeys that grow the “Simba family” with kids’ bedding and accessories.

Simba Sleep Achieves 9 % Revenue Lift with Real-Time Personalization

Simba Sleep Achieves 9 % Revenue Lift with Real-Time Personalization

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Change How You Communicate with Shoppers

Make every visit more personal. Make every test count. Make every result measurable—without losing sleep. Discover how Monetate can help you eliminate flicker, move faster, and turn testing into tangible revenue.

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