Regatta’s Agile Team Used Monetate to Increase RPS by 7.5% and AOV by 4%

Regatta is a family-owned company that sells year-round active apparel for men, women and children across the United Kingdom and Europe. They’ve been attending to adventure-minded consumers with a personal touch since 1981.

To replicate their attentiveness to customer needs online, Regatta chose Monetate for its easy-to-use platform that would allow the retailer’s lean team to quickly test and deploy personalized customer experiences.

As part of the program, the retailer implemented a “center of excellence” approach for cross-team impact. With the support of the Monetate team, and with less heavy lifting required from Regatta developers, the retailer quickly ramped up the number of personalized experiences across its sites, starting with product pages, which are a popular landing destination for traffic coming from search engines.

Success with Strategy

Monetate All-In-One Action

  • Combined Product Recommendations with tools like Dynamic Testing to learn what experiences work, while maximizing performance.
  • Out-of-the-Box behavior targets allows Regatta to easily focus on key areas of the site or target certain visitor segments to increase performance.
  • Slotted Recommendations give Regatta more control over the products displayed within each recommendation container.

The Darn Tough team selected Monetate Personalization for its easy-to-use and easy to implement platform that includes a host of testing and personalization capabilities and reporting. Because Monetate does not require a technical resource, it allows for more tests and faster time-to-market than other solutions.

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Optimizing the Customer Experience to Build a “Center of Excellence”

We combined Product Recommendations and Dynamic Testing to ramp up personalization experiences, resulting in:

Lift in ATC
Increase in RPS
Lift in AOV

Product Recommendations Showcase Bestsellers & Build-Your-Own Outfit

Regatta added bestsellers recommendations on product pages for visitors landing from paid search, to encourage visitors to browse the site without leaving straight away.

Regatta also wanted to form a better connection between purchase behavior and product recommendations. After being introduced to slotted recommendations, the retailer wanted to see if showing a mix of jackets, trousers and footwear in the experience instead of just a random assortment of ‘Bought Also Bought’ products would increase conversion rate.

In addition, Regatta wanted to test free delivery offers for purchases above a certain threshold to nudge an increase in AOV. They created a dynamic progress bar to appear on visitors’ baskets when their order went above £45, but below the threshold of £55, to encourage shoppers to add items to their cart.

“As an agile team, we use Monetate to optimize the customer experience, validate lift and improve key metrics.”


Conversion Rate Optimization Executive, Regatta

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With the help of the Monetate team and their easy-touse platform, we’re excited to roll out a lot of new tests in the spring, in time for our new season.

CHARLOTTE QUINN, Conversion Rate Optimization Executive, Regatta
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