Active Apparel Brand Uses Recommendations & Testing to Double CVR
This UK retailer is not merely a clothing line, but a hub of innovation that fashions outerwear for enthusiasts and professional athletes alike. They craft activity-based clothing dedicated to each form of sailing—offshore, inshore, ocean, and coastal. For them, surfacing the right product recommendation was paramount, as sailing is not a one-size-fits-all sport. Not only was their team looking to serve their loyal customers the most relevant and well-timed content, but they were also looking for ways to optimize their conversion rate.
Their team leveraged Monetate A/B/n Testing and Monetate Product Recommendations to help them achieve their broader mission of expanding their global reach. They also wanted to bring greater visibility to their wide range of technical clothing and sailing gear.
Success with Strategy
Monetate All-In-One Action
- Increased the number of returning shoppers across mobile by creating an enhanced browsing experience.
- Reduced the bounce rate on the homepage by deploying a more effective product recommendations strategy.
- Boosted Average Order Value (AOV) and conversions by designing a cohesive customer journey.
With Monetate as a strategic partner, the brand was able to sail forward confidently to meeting these objectives.
Helping Customers Choose the Right Sailing Gear
Through A/B/n testing and product recommendations with Monetate Personalization, this well-known retailer achieved:
Improving site navigation and testing impacts of imagery on conversion
The company ran an experiment to see if placing a tab navigation on the mobile app would lessen user fatigue and facilitate an effortless path to purchase for new shoppers. This tab navigation resulted in a +13.9% lift in ATC.
Shoppers who interacted with the navigation bar also had a much higher conversion rate – a whopping +83%. Conversions for returning shoppers also saw a boost of +4.7%, as they were the ones interacting with the tab the most.
“Monetate makes it easy for me to conduct A/B testing that supports our personalization initiatives and helps us achieve our KPIs.”
Digital Content Coordinator
