Monetate’s Q1 2022 Ecommerce Quarterly Report Shows that Mobile Shopping is Still Driving Most Traffic
Monetate is excited to share our latest Ecommerce Quarterly Benchmarks report covering Q1 2022.
In this latest report, Monetate has uncovered some continuing trends in shopper behavior that are important for retailers to consider as we head into planning and preparing for the 2022 holiday season.
The Q1 2022 Ecommerce Quarterly Benchmarks report helps retailers assess how their own KPIs (key performance indicators) stack up against their peers across the following metrics:
- Bounce Rate
- Average Page Views
- Abandoned Cart
- Conversion Rate
- Average Order Value
Monetate analyzes billions of customer sessions across a sample of 250+ retailer brands worldwide to interpret this data and set benchmarks across regional data from United States, Great Britain, EMEA, and other.
4 Key Findings from this Report
- In Q1 2022, the data showed that mobile shopping is still driving most of the traffic (67%) overall.
- Bounce rates are up slightly. By 3% since Q4 2021 and by 6% over the past 12 months. Bounce rates on Mobile on relatively stable but have gone up on Tablet and Desktop.
- The Average Order Value is up over the past 12 months, particularly in the US and GB, and can be seen most clearly in desktop purchases across these two regions.
- Add-to-cart rates have seen a slight decline YoY, mainly in EMEA, but the US did see a sizable decrease since Q4 2021.
Download our latest report and check out the full impact that Q1 2022 had on our customers.