Powerful Audience Analytics & Insights

Visibility over your audiences and robust reporting are instrumental in measuring success and finding new untapped targets to explore. Get deeper customer insights with less effort. With Monetate, everyone becomes a customer insight expert. 

Become smarter about your audiences and remove customer insight silos with in-depth analytics alongside democratized, easy-to-use audience dashboards across all tests, recommendations, and personalized experiences.


Powerful Audience Analytics & Insights

66% Engagement Lift

Experienced by Waitrose when selecting optimal content for each visitor

15+ Years

Experience in the personalization space


Future-Proof Your CX Audience Analytics & Insights

Machine-driven experiences not only optimize toward your given goal but also unveil rich customer insights that can be used to develop a deeper understanding of your customer base.

Act On Insights in Real-Time

Empower marketers & merchandisers to react to audience insights and make adjustments fast and when they matter the most in real-time.

Feed Audience Insights into Broader Campaigns

Move away from black-box algorithms & use machine-driven experiences that unveil rich customer insights to develop deeper understanding of your customer base.

Know Where the Next Opportunity Lies

Deliver incremental improvements to your desired goal metrics with accessible audience understanding tools that direct your resources towards the next best action.


Key Features

  • Empower the entire team to analyze experiences in real-time with marketer and merchandiser-friendly intuitive dashboards.
  • Get smarter about your audiences using powerful analytics and reporting features to dig into the performance of experiences and uncover key data points.
  • Automatically group shoppers based on behavior, size of segment, or revenue potential to create experiences directly targeted at newly discovered opportunity segments.
  • Open access to raw Monetate session data enables technical teams to feed valuable audience data into relational databases (MySQL), data warehouses (Amazon Redshift), or BI platforms (Tableau and Domo).
  • Use multi-dimensional analytics to identify audiences and evaluate the likelihood of their response to specific messaging, offers, or experiences and then easily weave these audiences into targeted experiences.
  • Easily connect third-party analytics tools using Monetate’s open and flexible platform with native integrations with popular platforms like Google Analytics and Adobe Analytics.


Explore Audiences for Intuitive Discovery & Segmentation

  • We’ve pulled together best-in-class, complementary capabilities from Certona and Monetate into a single enterprise marketing and merchandising platform.
  • Monetate’s unique architecture impacts site load speed 300-500x less than competitors on average so that you can test at scale without repercussions.
  • Our Professional Services Team gives 30-60-90-day action plans to ensure you get value quickly from Monetate Personalization and learn how to best analyze your audiences to create impactful personalized experiences.
  • Monetate has over 1,000+ clients and 15+ years of experience in the personalization space.


Waitrose Uncovers New Customer Insights & Drives 66.8% Engagement Lift Using AI Experience

“If we’re targeting younger, busy people who live in London, for example, we now know that they are more likely to want quick and easy products and recipes. It’s another layer that we can add on to our knowledge of our customers.” Jane Godfrey Digital Optimisation Manager

Read Case Study