Unified cross-channel personalization that follows the customer journey from app to web to email—and back again.
One Customer, One Experience, Every Channel
Every day, your customers move between your app and your website. They add items to cart on mobile, then check out on desktop. They browse in your app during lunch, then return to your site that evening. They engage across every channel you offer. But your experiences don't recognize this reality.
Your app team runs experiments and discovers that urgency messaging drives 18% higher conversion. Your web team never sees those insights. They continue using generic messaging while the winning approach sits trapped in the app.
Your push notification strategy operates in complete isolation from your web personalization. A customer opts into product recommendations via push but your website has no idea. The intelligence gathered in one channel never informs the other.
This isn't a strategy problem. It's an architecture problem.
Your mobile SDK and your web tag are running in parallel, never converging. Separate analytics. Separate personalization tools. Separate data models. No shared customer profile across touchpoints. Your teams operate in silos because your technology forces them to.
Cross-channel customers are your most valuable customers. They have 3-5x higher lifetime value than single-channel shoppers. They're more loyal, more engaged, and more likely to recommend your brand.
And you're giving them the worst experience.
The customers who should be getting your best experience are getting your worst. And it's costing you millions.
Every abandoned cart that doesn't sync across channels is revenue you'll never recover. Every personalization insight learned in the app that doesn't inform the web is optimization velocity lost forever.
Your app team discovers that urgency messaging drives 18% higher conversion. Your web team never deploys it. Your web team finds the perfect product recommendation algorithm. Your app continues using the old one. Learnings don't compound—every channel starts from zero.
Nothing signals "we don't know you" louder than making customers rebuild their cart or re-answer preference questions across channels. Every friction point is an opportunity for them to leave—and shop somewhere else.
While you're treating cross-channel customers like strangers, your competitors with unified experiences are capturing your highest-intent, highest-value segments.
One customer profile that follows them everywhere. One recommendation engine that learns from every interaction. One experimentation framework that makes every channel smarter. Seamless continuity across app, web, and email that makes every touchpoint work harder.
The result? Customers who feel recognized, understood, and valued—no matter where they engage with your brand.
Monetate's unified platform connects your mobile app and website with a single customer profile, shared decisioning engine, and coordinated personalization across every channel.
This isn't three tools bolted together. It's one platform, purpose-built for cross-channel personalization.
Deploy our iOS and Android SDKs to enable in-app personalization, push notification optimization, and seamless handoff to web. No app rebuild required—our lightweight SDK (<500KB) integrates with your existing architecture in days.
Our patented profile architecture (US Patent 11,163,931) creates a single, real-time customer profile that unifies behavior across app, web, and email. Sub-second sync latency means changes in one channel are instantly available everywhere else.
The same MONET AI recommendation engine powers experiences across all channels. The same targeting rules, the same audience definitions, the same experimentation framework. Test once, learn everywhere.
See the complete cross-channel customer journey in one dashboard. Understand app-to-web attribution, measure unified ROI, and track the metrics that actually matter: cross-channel engagement, omnichannel conversion, and lifetime value.
40%
A brand with a high-traffic mobile app was losing customers at the channel boundary. App sessions were strong, but when customers switched to web, they received a completely generic experience. Cart abandonment was high, and the disconnect between channels was costing them revenue.
How do you unify the app and web experience when your mobile SDK and website operate as completely separate systems?
Monetate deployed unified personalization across app and web. Cart sync went live in week one. App behavior began informing web recommendations in week two. Push notification personalization launched in week three.
App + web customers saw a 40% increase in cross-channel engagement with unified personalization. The retailer now treats cross-channel customers as their highest-value segment and continues to expand the unified experience across email and other touchpoints.
TRUSTED BY APP-FIRST BRANDS
Customer adds three items to cart in your app while commuting home. That evening, they open your website on their laptop—and the cart is exactly as they left it, with personalized "complete your order" recommendations based on what they were viewing.
Customer spends 8 minutes browsing the "running shoes" category in your app but doesn't purchase. Two hours later, they visit your website—and your homepage dynamically features running shoes with personalized recommendations matching their in-app behavior.
An app-based loyalty member who earned Gold status last month visits your website for the first time. They're instantly recognized. Member-exclusive offers display automatically. Their points balance is visible. The experience feels seamless.
You send a push notification promoting a new product collection. When the customer clicks through, the landing page is dynamically personalized to match the notification content, with relevant recommendations and a consistent visual story.
Your app team tests a new product recommendation algorithm and discovers it drives 22% higher add-to-cart rates. With one click, that winning algorithm deploys to web, making both channels smarter instantly.
From SDK integration to live cross-channel personalization in just 3 weeks
iOS and Android SDK deployment.
No app rebuild required.
Works with your existing architecture.
If you're not already using Monetate on web, we deploy the tag via your tag management system. Zero changes to your website code.
Configure cross-channel profile sync.
Customer data begins flowing between app and web in real-time.
Cart sync or browse-to-web personalization goes live. Start seeing immediate impact.
Cross-channel A/B testing, unified recommendations, and coordinated push notification personalization are operational.
Common questions about implementing cross-channel personalization
No. The Monetate SDK is a lightweight addition to your existing app architecture. Our typical integration takes 2-3 days—no rewrite required.
No. Our SDK is optimized for minimal footprint (<500KB) and uses intelligent local caching to eliminate latency. Your app performance actually improves with our edge-based delivery.
Yes. The SDK integrates with your existing push provider (Braze, Airship, OneSignal, or any standard provider) to personalize notification content, timing, and targeting based on unified customer behavior.
Monetate uses patented anonymous profile building (US Patent 8,566,256) to personalize experiences even before login, then enriches the profile when customers authenticate. You get personalization across the entire journey.
If you're already using Monetate on web, it's seamless—same platform, just adding mobile. If you're not, we deploy both simultaneously with a unified profile from day one. Either way, you get one system, not two.