Searching through pages of sale items online can be a grueling process for shoppers trying to save a few dollars. Faceted navigation makes it simpler for them to zero in on the products they love at a reduced price.
There is no doubt that this technology benefits customers through ease of navigation. That simplicity should translate into value for retailers … or, at least, that’s the hypothesis.
A major apparel retailer ran a test and achieved a conversion rate lift of 2.32 percent.
Adapting to preferred customer experience trends does not have to mean an overhaul of your website and a wait in the IT queue. The freedom to test usability alongside varying messages and offers means you can customize your site as needs and best practices dictate.
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