Today’s dreary weather in Philadelphia got us thinking about how online retailers can use weather-based targeting to drive increased sales.
Here are some ideas:
- a geotargeted banner ad that offers a price discount on raincoats;
- badging that draws attention to products with waterproof features; and
- a weather-targeted hero image that reflects the visitor’s physical environment to strengthen the connection to the messaging.
For online retailers to remain competitive, they can no longer serve up a one-size-fits-all shopping experience.