Today’s dreary weather in Philadelphia got us thinking about how online retailers can use weather-based targeting to drive increased sales.

Here are some ideas:

• a geotargeted banner ad that offers a price discount on raincoats;
• badging that draws attention to products with waterproof features; and
• a weather-targeted hero image that reflects the visitor’s physical environment to strengthen the connection to the messaging.

For online retailers to remain competitive, they can no longer serve up a one-size-fits-all shopping experience.

Read more about Dressing Your Website for the Weather, from Monetate’s David Brussin, as it appeared on RetailOnlineIntegration.com.