There has been considerable focus on the personalization of digital experiences for years, but that doesn’t mean that physical stores should be left out of the personalization picture. The good news is that they no longer have to be, but companies will need to build and act on a strategy for omnichannel personalization in order to bridge the gap between digital and brick-and-mortar. According to Aberdeen Group, businesses with extremely strong omnichannel customer engagement retain 89% of their customers on average, compared to only 33% for those with weak omnichannel customer engagement. Such stark numbers make the imperative clear, but many marketers may be unsure of how to get started.
If you are ready to learn more about making omnichannel personalization a reality, mark your calendar for March 8th for a webinar that will get you up to speed and well on your way to developing a sound omnichannel marketing strategy: join Monetate experts Maribeth Ross, SVP Marketing, and Ryan MacKnight, Senior Product Manager, for a one-hour interview that will span from theoretical concepts to the applied uses of omnichannel personalization.
During this webinar on Thursday, March 8, 2017, 12:00 PM (EST), Maribeth and Ryan will cover:
- What omnichannel is and how it works;
- Requirements and considerations for implementation, both technical and organizational;
- What it looks like in practice: real use cases that will illustrate the significance of this capability for your customers and your business.
Register today and learn how omnichannel engagement with your customers can help drive higher customer satisfaction, better business results, and increased brand loyalty.