It’s Friday, time for another edition of This Week Today, our roundup of the best retail + tech links from the last seven days.

Here’s This Week Today vol. #eight for Friday 8.28.2015.

Instagram 1. How Instagram is changing the way brands look at photography, online and beyond [Adweek]

“Instagram certainly isn’t pioneering the use of effects, but it is resurrecting and evolving an old-school aesthetic. Making a photo retro or over-saturated or pushed and electric was done long before computers came along. The difference now is that analytics allow for real-time analysis of which visual styles appeal to viewers, blending art with marketing science.”

Macy's 2. Macy’s changes dressing rooms with eye on ecommerce competition [L2]

“Shoppers at one Macy’s no longer need to comb through piles of clothing to find specific sizes. In the recently redesigned Manhattan Beach store, users can request items via the Macy’s app on their smartphones or in-store tablets and receive them in the dressing room through a chute.”

Color wheel

3. The colors of an app icon [Stuart Hall/Medium]

“Ignoring black, white & grey and taking the four most common colors I plotted them on the a ‘Color Wheel’.The large size of the icon represents a larger percentage of the icon containing that color.”

School bus 4. The best back-to-school ads of the last 5 years [Nielsen]

“So what puts an ad at the front of the school bus? A recent Nielsen study looked at the top 10 English-language back to school ads ranked on brand memorability over the past six years.”

Checklist 5. Let’s take another look at the TrustRadius study buying guide [The Hub]

Now that Oracle has purchased Maxymiser, maybe it’s time to take another look at the most recent TrustRadius ranking of testing platforms. If you’ll recall, “Monetate and UK-based Maxymiser were the leaders in the enterprise category […]”

[Tweet “The new t-shirt chute in @macys dressing rooms & more #thisweektoday”]

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