“Bucci is the CEO of RevZilla, a fast-growing Philly-based company that sells motorcycle jackets, helmets, parts and accessories online. But don’t call it a motorcycle company. Instead, Bucci likes to position it as a technology company specializing in motorcycle equipment. After all, its focus on search engine optimization and acquiring nearly 142,000 YouTube subscribers has created a behemoth that’s still in ‘hyper-growth mode’ in its eighth year.”

“Brain science can be deployed at several points in the marketing funnel, but it’s especially effective when optimizing a CTA. By using what we know about neuroscience, emotion, and human behavior, modern marketers can make small but strategic changes to their CTAs that drive more sales, make new connections, and boost their company’s bottom line.”

“When asked about the areas in which local businesses outperformed national chains, 96% of respondents said they were better at personalizing service. More than nine in 10 said local businesses were more trustworthy and better at treating them fairly, and a similar percentage said they were better at customer service overall.”

“On June 26, 2008, our friend Michael Seibel introduced us to 7 prominent investors in Silicon Valley. We were attempting to raise $150,000 at a $1.5M valuation. That means for $150,000 you could have bought 10% of Airbnb. Below you will see 5 rejections. The other 2 did not reply.”

“The mirror in the fitting room of Rebecca Minkoff’s SoHo store doubles as a personal shopping assistant, inviting shoppers to reflect (in every sense of the word) on which designer handbag suits their taste. A touchscreen display suggests alternative designs and colors. Shoppers can flip through their options, make a purchase or even adjust the mood lighting.” Image courtesy Time/Ebay.