Across industries, product recommendations are becoming an increasingly important tool to personalize the customer journey. In the second part of our series, we explore the benefits that product recommendations can have for the food and beverage industry.

For example, when the temperature cools, meat pies and beef stews are often promoted. For grocery stores not utilizing product recommendations, they miss an opportunity to connect with vegetarian or vegan clients. With advanced AI, stores can serve offers that resonate with their target audiences based on past preferences and purchases to build deeper personal connections and drive sales.

Read more here.