Across industries, customers are looking for more personalized content, requiring brands to rethink how they interact with consumers. In part one of this series, Monetate focuses on disruption in the retail industry and the transition from in-store experiences to online.
In this article, Monetate investigates how a digitized customer journey is impacting the personalized experiences customers are seeking. Although product recommendations engines can provide a solution for this, many of today’s technology platforms don’t offer enough context or data to be of value. Learn what features retailers should be expecting from their product recommendations platform in order to drive results.