Personalization is Broken – Here’s How to Fix It
Consumers don’t just want personalized experiences — they demand them. In fact, personalized experiences have become so expected that 71% of customers will be frustrated when it doesn’t happen. Yet, only 14% of consumers say their last shopping experience was personalized, and only 15% of retailers have fully implemented personalization strategies.
With online interactions on the rise and brand loyalty up for grabs, it’s more important than ever for eCommerce retailers to master personalization — but very few are doing it optimally. Despite all the data at our fingertips, it’s tough to deliver 1-to-1 personalized experiences across every channel while responding and adapting to customers’ changing needs and expectations.
Guide | Personalization Is Broken: Here’s How to Fix It
In our guide “Personalization Is Broken: Here’s How to Fix It,” we explore barriers to personalization and offer some tactical tips to help you provide more personalized experiences. You’ll learn why:
- Not many are doing personalization well, but there’s huge potential for those who do.
- How to recognize and overcome barriers to personalization.
- How to gauge your progress on the path toward 1-to-1 personalization.
The guide also includes a quick worksheet and scorecard to help you determine whether you’re on track with your 1-to-1 personalization strategy. No matter where you are in your personalization journey, this guide and quick assessment will help you understand what you’re doing right — and where your strategy could use some work.
