London, 10thJuly 2018 – N Brown has seen a massive 12% uplift in new visitor conversion using the combined ecommerce software platforms Monetate and Taggstar, to optimise and personalise its social proof product messages. The online retailer has been using the advanced testing, segmentation and geo-location capabilities of Monetate to tailor the real-time Taggstar messages on its power brands JD Williams, SimplyBe and Jacamo, since 2017.
Taggstar’s social proof software pulls crowd-sourced real-time data about product popularity and other trends derived from N Brown customers’ browsing history. The messages include the number of people viewing an item, product reviews and ratings, top-trending items and product scarcity.
Using Monetate’s segmentation and personalisation tool, N Brown can now change the look and feel of the Taggstar messages, their style, the text and the colour, according to different customer groups. New customers and returning customers, male or female shoppers, and customers buying a one-off item, for example, will see different social proof messages. These optimised messages are proven, through A/B testing, to increase engagement and sales and to reduce basket abandonment.
During a three-month trial, N Brown tracked additional revenue of c. £2 million using Taggstar alone, with Simply Be conversion rates rising by up to 2.7%.
Taggstar and N Brown have already received ecommerce award shortlistings in the last year from Drapers, and Retail Systems and was the silver medal winner at the Tech.Awards 2017 by Retail Week for its work with N Brown. Monetate has been listed a Top-Rated Personalisation tool by Internet Retailer and TrustRadius for several years running.
About N Brown
An expert in fashion that fits and flatters, N Brown is one of the UK’s leading digital retailers. Its key retail brands are JD Williams, Simply Be and Jacamo. It offers an extensive range of products, predominantly clothing, footwear and homewares. N Brown is all about democratising fashion and is size inclusive, focusing on the needs of underserved customer groups — size 20+ and age 50+.
N Brown is headquartered in Manchester where it designs, sources and creates its product offer, and employs over 2,600 people across the UK.