As Demand for Personalization Grows, Monetate Continues on Its Mission to Help Brands Grow More of Their Best Customers

NEW YORK – July 23, 2019 – Monetate, the worldwide leader in personalization, today announced it has been named a Leader for the second year in a row in the 2019 Gartner Magic Quadrant for Personalization Engines*. The report noted that “the personalization process creates a relevant, individualized interaction between a company and its audiences to enhance the recipient’s experience. It uses insight based on unique recipient behavioral data, as well as behavioral data of similar individuals, to deliver an experience to meet specific needs and preferences.”

Since being founded in 2008, Monetate has helped brands turn more of their customers into their best customers. We believe being named as a Leader in the Gartner Magic Quadrant for Personalization Engines further validates this mission. Monetate recently announced the Monetate Personalization Exchange, a network to connect brands with the data and content they need to deliver hyper-personalized customer experiences. By bridging the gap from digital advertising experiences to owned property experiences, Monetate enables brands to address the end-to-end ecommerce journey.

“We are honored and delighted to be recognized as a Leader in the Gartner Magic Quadrant for Personalization Engines for the second consecutive year. This validates our hyper-focus on delivering exceptional value to customers, both present and future,” said Stephen Collins, CEO, Monetate. “Monetate is extending the Monetate Personalization Engine by investing in building the world’s first programmatic Personalization Exchange. The Monetate Personalization Exchange will allow brands to deliver more quality experiences, more often, across all their properties.”

A complimentary copy of the 2019 Gartner Magic Quadrant for Personalization Engines is available on Monetate’s website here:

*Gartner Magic Quadrant for Personalization Engines, Jennifer Polk, Martha Mathers, Jason McNellis, 3 July 2019

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Emma Bowers