New York (February 26, 2018) – Monetate, the worldwide leader in personalization, today announced a first-of-its-kind compatibility for React, a JavaScript library for building user interfaces. Monetate’s new React capabilities enhance the Monetate Intelligent Personalization Engine with support for the React framework and provide customers with both the agility that enables real-time decisions and the interactive experiences customers expect.

Retailers today aim to deliver both highly customized and user-friendly ecommerce experiences, and customer demand has fueled the recent trend toward Single-Page Applications and the increased emphasis on mobile. React’s open-source framework makes it possible to create Single-Page Applications on web and native mobile applications on iOS and Android. However, until now, using React has stripped marketers of the ability to also deliver highly personalized customer experiences in real-time.

Traditional integration mechanisms, like JavaScript tags, fall short of delivering marketer agility because they do not seamlessly interface with React. Monetate’s React support is the only way to bring together the best of both worlds, so customers have a consistently best-in-class experience no matter the channel in which they engage with a brand.

“Monetate tackles challenges of all sizes so our clients can create the best possible experiences for their customers,” said Brian O’Neill, chief technology officer at Monetate. “One of the most exciting aspects of our React support is that our clients will continue to have the power of personalization to which they’ve grown accustomed, while their customers walk away from every interaction delighted with the experience. We’re thrilled to be the first in the industry to marry the benefits of React with personalization capabilities, so marketers no longer have to choose one over the other.”

Other vendors’ offerings either lack support entirely or provide support by subverting React to manipulate the experience underneath the open-source framework, which causes page and image flicker that negatively impact overall user experience. Monetate interfaces with the React framework directly, providing first-class support. This approach adds personalization capabilities to React in a consistent, predictable, and testable manner, while maintaining a highly interactive user experience.

Monetate’s React support, which will be commercially available starting mid-March, layers directly on top of The Engine’s API and can be combined with a server-side integration, providing both marketers and IT with options for integration points.

To learn more about Monetate’s products and services, including its first-class React support, visit  

About Monetate

Monetate, the global leader in personalization software for consumer-facing brands, enables marketers to create truly individual experiences that surprise and delight every customer, increasing engagement and improving performance.

The Monetate Intelligent Personalization Engine makes it easy to test and optimize, segment and target, and even create true 1-to-1 experiences. With all this in one personalization solution, marketers have the flexibility to leverage proven approaches to improve the customer experience across web, email, mobile apps, in-store, and other touch points. The Engine also covers all aspects of the customer’s experience with your brand, from content and creative to product recommendations and offers.

The most complete, powerful, and easiest solution for optimizing and personalizing your customers’ experiences, Monetate’s platform is:

  • Open, so you can use all of your data wherever it sits, push a decision to any touchpoint, and pull the results back into your data/analytics infrastructure
  • Real-time, to enable interactions based on a customer’s in-session behavioral and event data that get their attention in increasingly narrow buying windows
  • Simple, making it easy to increase the relevance of offers, creative, and products you put in front of your customers
  • Powered by artificial intelligence, giving you the power to operate at 1-to-1 scale, for real

Founded in 2008, with offices in the U.S. and Europe, Monetate is used by leading brands around the world and influences billions of dollars in revenue every year for QVC, Newegg, Timberland, Carnival, The North Face, and hundreds of other market leaders.