New York (May 24, 2018) –Monetate, the worldwide leader in personalization, today named Dave Swarthout as its Data Protection Officer. In this role, Swarthout will continue to lead Monetate’s Legal team in addition to driving GDPR training and global compliance measures throughout the organization – an initiative that he has been managing since 2016.  

Swarthout joined Monetate as its Vice President, General Counsel in October 2014 – a role he will continue to hold in addition to this new designation. Through his deep understanding of Monetate’s products and services, strategic partners and impressive client roster, Swarthout has been integral in navigating the company through legal, regulatory and compliance matters in the U.S. and abroad, including securing Monetate’s EU-U.S. Privacy Shield certification in August 2016. 

“As a company that helps brands leverage and analyze key data points to inform business decisions, we are dedicated to protecting personal and consumer information – not only for our clients and their customers, but also for our own employees,” said David Brussin, Monetate Founder, Chairman and Chief Product Officer. “Dave’s leadership and expertise in data privacy and security best practices make him an invaluable asset to our organization, particularly as we continue to embrace the GDPR-driven era.” 

With 17 years of experience as a practicing attorney handling both U.S. domestic and foreign matters, Swarthout also holds several data privacy certifications, including Certified Information Privacy Professional/Europe, Certified Information Privacy Professional/U.S. and Certified Information Privacy Manager. He has also been designated by the International Association of Privacy Professionals as a Fellow of Information Privacy. He has been a member of the IAPP since 2015 and is based out of Monetate’s Palo Alto office. 

“With the true impact of the GDPR only just beginning, it’s an incredibly exciting time for the world of data protection and regulation,” added Swarthout. “I’m extremely grateful to the team at Monetate for the opportunity to lead our GDPR efforts and ensure that we continue to provide our clients with a platform that enables global compliance and will protect their mission-critical data.”

In addition to developing internal GDPR best practices, Monetate has also created several compliance resources for those impacted by the new regulation, including a dedicated blog on advice for marketers.