PHILADELPHIA, Pa. – Monetate, the leading provider of testing and targeting, email optimization and personalization solutions, announced today that its testing and targeting solution – Monetate for Testing & Targeting – was named the leader in TrustRadius’ first-ever Buyer’s Guide to A/B Testing Software. Monetate received the highest average likelihood to recommend rating among enterprises’ (companies with >500 employees) based on customer feedback. Additionally, Monetate was rated a strong performer for both Mid-Size Companies and Small Businesses. Monetate was ranked among A/B Testing software providers AB Tasty, Adobe, Google, Maxymiser, Optimizely, Qubit, SiteSpect and Visual Website Optimizer.
“We are proud to be recognized by TrustRadius for the work we’re doing with Monetate for Testing & Targeting by the users of A/B Testing software on TrustRadius,” said Bruce Ernst, Vice President of Product Management at Monetate. “With Monetate for Testing & Targeting, we’re bringing enterprise-grade testing to the masses with unmatched scale, efficient workflow and rigorous security. Whether a marketer is running two or two hundred tests, it doesn’t matter – execution is easy, campaigns remain within marketing and no additional resources or IT involvement are required.”
“Marketers are increasingly using A/B testing software to optimize their websites,” stated Megan Headley, Research Manager, TrustRadius. “Our aim through the buyer’s guide is to gather peer intelligence into how well products are working which allows purchasers to make better choices about products while also providing valuable feedback to the companies developing these products.”
The Buyer’s Guide to A/B Testing Software is based upon 200 in-depth user reviews of A/B Testing Software products on TrustRadius. These insights were augmented by interviews with highly regarded industry experts and executives from software vendors.
For more details on Monetate for Testing & Targeting and valuable A/B testing best practices, visit www.betterwebsitetesting.com.
The TrustMap™ is a visual depiction of the best software products as rated by users on TrustRadius within each market segment – small businesses, mid-size companies and enterprises. TrustRadius does not endorse any vendor, product or service depicted in its TrustMaps and does not advise software users to select only those vendors with the highest Ratings.