PHILADELPHIA, Pa. – Monetate, the leading provider of multi-channel personalization for the world’s best brands, today announced an innovative new solution for marketers – Monetate for Mobile Apps. With Monetate for Mobile Apps, marketers can personalize and test any part of their mobile app’s user experience, run unlimited A/B/n tests, segment customers and instantly update the app – all without ever having to touch a single line of code.
As with all Monetate solutions, Monetate for Mobile Apps empowers marketers to personalize each customer’s experience based on data points such as past purchases, loyalty program status, preferred clothing size, browsing history, location, demographics and more.
Monetate for Mobile Apps seamlessly integrates a brand’s mobile apps with the Monetate personalization platform, enabling marketers to create dynamic customer segments, run in-depth tests, send behavioral push notifications and glean rich customer insights. Additionally, marketers can now make significant updates to their mobile apps while avoiding lengthy lag times associated with app approval processes, as well as instantly fix issues that are commonly caused by operating system updates.
“According to research from Google, 67 percent of people begin shopping on one device and continue on another. Multi-screen shopping is the norm – not the exception – and today’s customers expect a consistent cross-device experience,” said Lucinda Duncalfe, CEO, Monetate. “Combined with the full power of the Monetate platform, marketers can integrate custom data like past purchases, apparel size and loyalty membership to create, manage and deliver consistent, personalized experiences across web, email and mobile apps – side by side in one easy-to-use solution.”
A Finger on the Pulse of Customer Insights
Monetate for Mobile Apps gives brands the ability to analyze mobile app usage and performance to gain valuable customer insights. Through robust testing and Monetate customer data, marketers can understand who is using their app and identify similarities between those individuals who convert and those who delete the app after a short time.
Each test and experience provides insights into user behaviors based on:
- Customer engagement rating (number of sessions)
- Navigation path (and where users abandon)
- Account status
- Time since last login
- Geographic region
- Acquisition performance
- User retention and cohorts
- Detailed device and OS information
Monetate for Mobile Apps provides out-of-the-box integration with all major app analytics providers, enabling marketers to seamlessly import customer and performance data for measurement, and then easily export it for additional analysis and reporting. Monetate’s latest solution is the result of strategic collaborations between Monetate and Taplytics, a leading provider of mobile A/B testing solutions.