Former VP, AppNexus credited with building brand globally joins executive team to drive Monetate’s corporate and industry growth
NEW YORK & SEATTLE & LONDON & CANNES, France–(BUSINESS WIRE)–Monetate, the worldwide leader in personalization, today announces its appointment of CMO Lisa Kalscheur to lead the company’s next phase of growth. Kalscheur’s hire is representative of the company’s momentum, marking its next phase of growth. Monetate maintains strong demand among leading consumer brands, including QVC, Timberland, Carnival, and The North Face for technology that improves the customer experience and personalization strategies.
Expanded Monetate executive team aligned with company’s investment to capitalize on the growing appetite for stronger personalization technology
“Lisa Kalscheur brings rich experience in leading brands to achieve market leadership. Her comprehensive knowledge of the Chief Marketing Officer’s mandate to deliver a differentiated customer experience positions Monetate strongly for continued success,” said Stephen Collins, CEO, Monetate. “With Lisa’s global remit, she will build on her successful industry track record of driving company growth by leading teams and initiatives that best meet the nuanced marketing needs of the world’s largest consumer brands.”
Kalscheur is an accomplished executive and industry speaker on topics including building brands to diversity and inclusion.
“Personalization is the key to any brand staying competitive and relevant in the age of Amazon, and Monetate is in a unique position in the marketing industry to deliver a solution that allows customers to win by providing a superior customer experience,” said Lisa Kalscheur, CMO, Monetate. “I’m honored to be part of this world-class team.