Today’s marketers face more competition than ever before. They’re struggling to cut through the noise and win on the most strategic battleground: the customer experience. To address this new reality, Monetate is launching a solution that changes the game for everyone involved.
“Dynamic Testing represents a paradigm shift in how testing is done. It frees organizations from administrative tasks to reach better, faster and smarter conclusions in real-time to drive maximum ROI,” said David Brussin, Founder, Executive Chairman and Chief Product Officer, Monetate.
Machine Learning Continuously Monitors and Optimizes Marketing Experiences on the Fly
Dynamic Testing from Monetate uses the power of machine learning to study how campaigns are performing at all times. It automates the ongoing optimization of campaigns based on what’s working and what isn’t. This opens the door for continuous learning and refinement; instead of waiting until the end of a campaign to analyze performance and determine the best outcome, marketers can leverage Dynamic Testing to make incremental real-time decisions throughout the duration of every test. This can help marketers capitalize on intelligence gained from in-the-moment customer behaviors.
With Dynamic Testing from Monetate, marketers can implement multiple experiences and automatically allocate traffic to content that drives the highest conversion rates.
In the December 2015 report, Transform Customer Experience with Continuous Optimization, Forrester analysts James McCormick and Samantha Ngo wrote that:
“Competing for empowered customers and their shifting digital expectations means that firms must evolve their online experiences by using customer data to constantly optimize digital interactions. Customer insight professionals must meet this need by boosting their digital intelligence practices with continuous optimization—a process that seeks to repeatedly learn from every customer interaction with the aim of continually improving the treatment delivered in future interactions.”
With Dynamic Testing from Monetate, marketers get back more time to focus on the strategy, direction and creative execution of the experiences they’re offering their customers, all with increased precision, reduced risk and a better return on investment.
Luxury home retailer Frontgate was part of the Monetate Early Adopter program for Dynamic Testing. Adam Godfrey, Sr. Digital Marketing and Analytics Specialist for Frontgate, said: “Marketers are constantly faced with tough decisions, forcing them to run tests and make choices based on single tests or even gut instinct. Developing campaigns based on hope is not an effective strategy. Fortunately with Dynamic Testing, we can build and establish tests along the way, and make constant incremental adjustments based on how each test is running. This has been critical to the evolution of our testing program and we’ve seen extensive benefits as a result.”
Dynamic Testing from Monetate is available to new and existing clients now.