LONDON – Monetate, the leader in multi-channel personalisation for brands worldwide, today announced at its second annual Monetate European Summit the immediate availability of ID Synchronisation in Europe. A primary feature of Monetate’s Customer Intelligence Layer, ID Synchronisation automatically connects disparate IDs and identifies them as a single person, allowing marketers to create seamless customer-centric experiences across devices and channels.

Monetate’s ID Synchronisation ensures customers maintain a singular experience with brands across desktop, email, mobile web, in-store and countless other touchpoints. Understanding customers as the move between devices ensures that marketers have a holistic view of their customers, rather than incomplete fragments of data.

“Today, brands lose track of their customers every time they switch devices. The vast majority of customers start on one device and move to another while they shop. As a result, marketers may be completely missing prime opportunities to move customers further along their purchase journey,” said David Brussin, co-founder and chief product officer, Monetate. “ID Synchronisation helps brands reach their customers no matter what device they use and becomes the basis for understanding the complete picture of a single customer.”

Brussin continued, “With this latest addition to our Customer Intelligence Layer, marketers now have a huge advantage. Increasing the number of recognized customers helps improve the quality of your data and more importantly, your overall marketing efforts. By maintaining a customer history in perpetuity, brands can better understand their customers and increase lifetime value – something of critical importance as we move into the traffic-heavy retail holiday season.”

The Monetate Customer Intelligence Layer

The Customer Intelligence Layer unifies online and offline data and enables personalisation based on real people. With the Customer Intelligence Layer, you can recognise your customers across all of their devices and deliver relevant experiences throughout the entire purchase journey. The Monetate Customer Intelligence Layer is always learning, getting smarter with every click, interaction, and purchase. With the Monetate Customer Intelligence Layer, marketers can finally bring together all their valuable online and offline customer data and take meaningful action on it – in real-time.