New York (August 2, 2018) – Today Monetate announced that it has been named a Leader in the 2018 Gartner Magic Quadrant for Personalization Engines. Gartner, Inc. is the leading provider of research and analysis on the global information technology industry. Monetate was among 18 vendors positioned in Gartner’s first-ever Magic Quadrant for Personalization Engines.
Gartner assessed vendors that offer personalization software as stand-alone solutions. The report states, “Audiences demand brand interactions tailored to their unique needs. This is driving the rapid growth of personalization engines — and creating confusion about how to compare them. Marketing leaders can use this research to identify and evaluate personalization solutions suited to their goals.”
“Monetate was a pioneer a decade ago when we first set out to help global retailers and leading ecommerce brands create more enjoyable, individualized experiences for consumers, so to us, it is both fitting and a tremendous honor to be named a Leader in Gartner’s new Magic Quadrant for Personalization Engines,” said David Brussin, Monetate Founder and Chairman. “As demand for more personalized experiences among consumers and the brands that serve them grows, we are committed to driving innovation in our products and services.”
The Monetate Intelligent Personalization Engine analyzes more than one million data points per second to help brands make more informed decisions about how to engage with their customers on an individual basis, via a product recommendation, creative treatment, special offer, and dynamic copy. Monetate provides more than 300 global clients with technical capabilities to create individualized, omnichannel and thus truly customized customer experiences, and has expert services teams to assist brands as they build programs to create meaningful relationships across touchpoints. Monetate has helped brands secure more than one billion purchases through the influence of its personalization engine.
A complimentary copy of the full 2018 Gartner Magic Quadrant for Personalization Engines is available on Monetate’s website here.
Gartner, Magic Quadrant for Personalization Engines, Jennifer Polk, Bryan Yeager, 25 July 2018.
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