The expanded use of third-party JavaScript to show the right content, to the right website visitors, at the right time—not to mention, target and test this content’s performance—has ushered in a new era of enhanced online customer experiences.

It also creates the need for specific protocols that help IT departments maintain high-performance websites to deliver great customer experiences, while minimizing risk. Not sure what these new protocols are?

Coming to your rescue is “8 Best Practices for Deploying Customer Experience JavaScript,” a white paper that lays out the key considerations for effectively deploying customer experience JavaScript on your website. You’ll learn:

• where to place the JavaScript tag within the web page

• how to support fast content delivery

• how to avoid failed page loads and “blink”

• how to work with tag management systems

• how to make the right decisions around caching

Balancing customer experience optimization with website operations is tricky. But with this free white paper—which includes a handy checklist to share internally and keep visible across the IT department—you can get a handle on the best practices that will help you make the right decisions for your company’s goals.