“Monetate is a Leader. It is recognized as an easy-to-use yet powerful tool for advanced data-driven personalization and optimization. Monetate Personalization Engine applies an intuitive framework and UI to customize marketing and digital commerce experiences, aligning content to intent, with less reliance on developers for testing and editing.” Gartner Magic Quadrant for Personalization Engines (2019)
With the news that Monetate was recognized as a Leader for the second time in the second-ever Gartner Magic Quadrant for Personalization Engines, I’d like to thank our customers for innovating with us. With their invaluable support and our team’s dedication to their success, we are proud to have achieved this level of recognition.
The Monetate strengths highlighted in the Gartner research — addressing the cold start problem, making marketers less reliant on developers for testing and editing, targeting, and CX personalization — validate our commitment to delivering exceptional value to customers, both present and future. Our core mission is to help brands grow more of their customers into their best customers, and that’s why we’re investing heavily across Monetate’s executive leadership, engineering, services, and product teams.
Introducing our new leadership team and expanded vision
To continue delivering outstanding value to our customers, I am gratified to have hired Jonathan Bartlett, Chief Product Officer, to our formidable leadership team. Jonathan will accelerate our ambitious business and product strategy. Monetate, the personalization pioneer, has now assembled a highly experienced leadership team that will drive us into our next decade of growth.
Our achievements in the first half of 2019 are very exciting: building a world-class executive team, being recognized as a Magic Quadrant Leader, kickstarting record talent growth, and, most importantly, embarking — together, with our customers — on an innovative product roadmap that I’m excited to preview publicly here.
What’s next for Monetate? It’s never been done before.
First, let me reaffirm my promise to Monetate customers: when I joined as CEO last year, I wrote about my commitment to being the best technology partner you have. As part of that commitment to delivering value and innovation, we’re investing in building the world’s first programmatic Personalization Exchange.
The Monetate Personalization Exchange is the missing piece brands need to deliver more quality experiences, more often, across all their properties. Monetate is building this network for the exchange of data, content, and value — connecting brands to data and content they need to finally deliver hyper-personalized customer experiences. The Personalization Exchange will also empower marketers to deliver more relevant onsite experiences after a paid media conversion, ultimately increasing yield on ad spend and decreasing customer acquisition costs.
This is an exciting time to work with personalization technology, and it’s a privilege to be part of this company’s relentless commitment to customer success and innovation.
Click below for a complimentary copy of the 2019 Gartner Magic Quadrant for Personalization Engines.
Stephen R. Collins is the CEO of Monetate