It’s a common scenario: You’re out shopping and want to compare prices. You’re driving and see a billboard for a new store downtown. You’re stuck in the middle of nowhere and need the phone number for a local taxi service. Luckily, you’re in the 21st century and your smartphone is in your pocket.

With the evolution of smartphones has come the evolution of the mobile web. Consumers want information instantly—and it’s much more convenient to carry around a smartphone than a laptop.

The mobile web is expanding rapidly, with more people purchasing products online everyday. Mobile commerce is predicted to surpass $28 billion in the United States alone by 2015, so it is wise to cut yourself a piece of the pie. To ensure you’re maximizing the size of that piece, you’ll want to read Monetate’s eBook, Catering to the Smartphone User: Best Practices for Mobile Optimization.

The mobile web differs from the desktop web experience in many ways; most notably, the size of the display and the fact that the user is not stationary. Taking these aspects into account, it is important to cater to mobile users to make their experiences both usable and useful.

If you’re looking to create a best-in-class mobile website or mobile landing pages—or want to enhance your existing site for visitors on mobile devices—you’ve come to the right place. Catering to the Smartphone User: Best Practices for Mobile Optimization will give you insight on how to do it properly.

More specifically, it focuses on:

• Designing with action in mind

• Thinking about speed

• Continuous testing

• Staying branded

• Simplifying navigation

• Mining mobile data

• And more!

Serving up an incompetent mobile website or landing page can leave visitors with a bad impression. Instead, leverage the insights in this new eBook to make sure you’re delivering the optimal mobile experience in order to convert one-time visitors into returning customers.

Zac Prutzman is an intern working for Monetate’s marketing department and currently trying to produce his own sports blog (fingers crossed). He is a dual major at Syracuse University, studying Broadcast Journalism and Web Design.