It’s a really exciting time to be a marketer right now because it’s a time of massive change, primarily driven by advancements in technology. If “Big Data” was the martech buzzword of the last 3 years, then artificial intelligence and machine learning are the big buzzwords of the moment. Technology has revolutionized the way marketers acquire and retain customers and, in today’s crowded tech space, experience is the last remaining battleground. Whoever creates the best experience wins! It was true when we first launched Monetate and it’s even truer today. The current state of personalization centers around machine learning, powered by artificial intelligence – combining marketer creativity with data science to create the most relevant and rewarding customer experience possible.
Every ecommerce team talks about using 1-to-1 personalization to drive revenue, but the reality is it requires a specific strategy, technology and a different way of thinking. There are a lot of questions out there about how to tackle personalization, and it seems every technology platform is promising it can help you achieve true 1-to-1 personalization. We’re here to debunk the myths about personalization and help you in your quest to deliver in-the-moment, individualized experiences that create real connections with your customers.
We’re excited to kick off our One-To-One Tour, a multi-city luncheon event focused on strategies for supercharging the customer experience. Join Brendan Witcher, Principal Analyst at Forrester, and Monetate experts as we discuss the buzz-worthy personalization paradox. We’ll dig into how early adopters are using new technology to individually engage with shoppers and how brands are augmenting their testing and segmentation strategies with individualization. Hear first hand what every ecommerce leader needs to know about individually engaging with shoppers to drive acquisition and retention and create lasting loyalty.
This is a fantastic opportunity to discover new technology and network locally with like-minded ecommerce leaders.
May 16 | San Francisco, The Penthouse at The Battery
May 18 | Los Angeles, The Line Hotel
May 23 | New York, Refinery Rooftop at Refinery Hotel
June 1 | Boston, W Hotel
June 13 | London, The May Fair Hotel
Don’t miss out on this premier event! Limited seats are available, register now!