Welcome to the very first installment of Ask Abby, your go-to place for questions about strategic best practices, optimization implementation, and just about anything else related to digital marketing.

Here’s the plan: Send me your questions and I’ll work with my colleagues on the Monetate Success Team to give you the answers. I’ll post a new anonymous question and answer every week so you can read what others are asking about. If you don’t see your question, no worries—we’ll send you the answer directly. And if it makes sense, we’ll also point you to resources that will ultimately help you know your customer, and take the right action.

Not sure how to implement a culture of optimization in your organization? This is where to ask. Interested in learning more about picking out core customer segments that can benefit from a unique website experience? I’ll help you get there. No question’s too big or too small, so fire away.

Send your questions to askabby@monetate.com or tweet your question using #AskAbbyD and lets get the conversation going.

Ask Abby is penned by Abby Dineen, a Strategic Services Director at Monetate. When she’s not busy working with clients like DestinationXL, DrJays, Nike, Verizon Wireless, and CVS, you can find her running 12 miles to work or corralling her puppy Franklin through Monetate’s HQ.