Gathering metrics on your inbound traffic is the first stepping stone on the path to tailoring your marketing to fit your shoppers’ needs. Until you integrate your analytics into your marketing process, all that data is just a bunch of reports.

But this integration doesn’t have to be overly complicated to work, says conversion rate guru Bryan Eisenberg. In his most recent ROI Marketing column for ClickZ, he offers up a handful of straightforward ideas for cross-coordinating consumers’ geolocation and behavioral data points to make better decisions about what to promote in-store and on your website.

Keep your eyes peeled for Monetate—we’re one of the tools he mentions that helps retailers segment and target online traffic to create more relevant shopping experiences!

Read Geo-Personalization: Your Opportunity on the ClickZ website.