Jacob Ajwani is a former strategic services director at Monetate. As an early member of the Adobe Test & Target team (back when it was called Offermatica), Jacob became an established voice within the industry, pioneering personalization strategies for premier brands such as Audi, Disney, and Condé Nast. Between Monetate and Adobe, Jacob spent two years as vice president of client services for Cognitive Match, which focused on display ads, big data, and relevancy. Jacob is also an avid guest-blogger for Econsultancy.com.