Once you’ve inspired a traveler beyond “look-to-book,” there are many ways to personalize the continuing conversation. Uncover the hidden and sometimes forgotten touchpoints within the user experience that can move an infrequent buyer to a lifelong customer.

Learn ways to:

  • Understand your data to create a more relevant experience, such as suggesting in-destination services and activities.
  • Anticipate customers’ questions and provide answers that relate to destination-specific needs.
  • Optimize pre-journey interactions by sending additional offers at the right time in the right context.
  • Build post-journey loyalty to your brand.

Presenters:

  • Daniel Pearce, Brand Director, Travel Trade Gazette
  • Ron Rogowski, Vice President, Principal Analyst at Forrester Research

Duration: 1 hour

Download the full slide presentation.