Learn how to drive relevant digital customer experiences by turning data into action.
Join Carroll Rheem, Senior Director, Research at PhoCusWright, and Kurt Heinemann, Chief Marketing Officer at Monetate, as they discuss how understanding website visitor behavior and your unique customer segments enables you to deliver the right message, to the right customer, at the right time.
Come away with a better understanding of the value of providing website visitors with engaging and relevant content to increase booking rates and revenue.
You’ll also learn:
• How to overcome challenges regarding customer segmentation;
• Effective ways to make inventory easy to find and easy to purchase; and
• Proven best practices in website testing and optimization, including how to deliver rich experiences across your entire website.
- Carroll Rheem, Senior Director, Research, PhoCusWright
- Kurt Heinemann, Chief Marketing Officer, Monetate
Duration: 1 Hour