If you’re not creating and optimizing landing pages for mobile visitors, you’re more likely to generate frustration and anger than to get a conversion. Learn how to create effective mobile landing pages and what makes them different from conventional landing pages. You’ll also hear about:
• Mobile trends and the current state of mobile commerce;
• Strategies to help connect with mobile visitors; and
• Ways to see through the “mobile lens” using technographic data, effective copy, and more.
- Jon Stookey, Senior Strategist, Designkitchen
- Bruce Ernst, Vice President, Product Management, Monetate
- Michael Ahearn, Vice President, Customer Development & Marketing, iLoop Mobile
Duration: One hour