Blair Lyon, Vice President of Marketing at Monetate, explains how and why testing and targeting have become vitally important criteria in developing an optimized ecommerce experience. Lyon also discusses the release of the Monetate Agility Suite designed to help retailers maximize marketing performance. Additionally, Lyon highlights customer case study examples from Urban Outfitters, Free People and QVC, as well as the strategies and tactics retailers are implementing to seamlessly progress shoppers through the shopping environment online.
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