David Brussin, CEO, Monetate: Online retailers have always struggled to be as relevant as their offline counterparts.
Dmitri Siegel, Executive Director of Marketing, Urban Outfitters: The constant challenge is how do you make the website as cool as the store is.
Bob Myers, CEO, Sheplers: You know when retailers first started selling online, there were limitations, right? We all wanted to replicate the store experience.
Matt Kritzer, Director of E-Commerce, L’Occitane: That’s definitely a challenge – to replicate that online.
Bryan Eisenberg, Online Marketing Expert: We have to constantly be executing, constantly be adjusting our strategies and our tactics.
David Brussin: Monetate was designed from the ground up for the online marketer.
Matt Kritzer: Monetate is a testing, targeting, and personalization service.
David Brussin: It gives the marketer a platform where they can change anything, anywhere, in the site experience. They can do it for any customer, and they can do it really quickly without having to go through IT.
Brett Bair, Head of Strategic Services, Monetate: Literally, anyone can go in and select “I want to target people in California. I want to ad a banner to the homepage.”
Tom Janofsky, VP of Engineering, Monetate: A visitor from a cold climate may see on the homepage a sampling of jackets, whereas a visitor from a warm climate may see shorts on the very same page.
Matt Kritzer: Even though it’s powerful, the way that you actually put together those campaigns is very simple. They put one line of code on your website. It’s a line of code that I could install, and I’m not a programmer.
Brett Bair: You no longer have to be at the office to do these things. Take out your iPad at Starbucks, go into your account, and literally be able to make changes right there.
Dmitri Siegel: Monetate listens to our ideas and they’re willing to challenge us if we have a bad idea.
Bob Myers: The strategic team at Monetate will analyze it for you, work with you in an iterative fashion, and then you deploy it on your site.
Bryan Eisenberg: It really is just up to the marketer’s imagination, and when you let a marketer really imagine instead if being bogged down by the details you start seeing some amazing things.
Dmitri Siegel: It makes us really efficient in how we bring change to the website; that’s really changed our business for the better. We don’t have to go into a months long testing process. We can get an answer very quickly. It just allows us to be more reactive and spontaneous with the business, which really suits our brand in particular.
Bob Myers: It’s a better customer experience, and everyone feels better about that.
Brett Bair: The most powerful thing I think we’ve been able to do is actually change how people look at their business, and we give them the power.