Adam Figueira, Product Marketing Manager, Monetate
The reporting capabilities of the Monetate Agility Suite help marketers turn data into information that can easily be interpreted and put into action. Every campaign includes performance visualizations, and a marketer can see statistical significance for individual key performance indicators within the campaign, providing for a more granular, goal-based level of analysis. You can see that when a KPI hasn’t achieved significance, the tool will estimate when it will.
But sometimes the marketer wants to look at performance across multiple campaigns, such as when there’s three campaigns targeting visitors from Adwords. It’s just as easy to build these reports using the same sentence-based structure answering who, what, when, and why.
Lastly, Monetate integrates with the third party analytics platforms that you already use, so it’s easy to view your campaign data where and when you want to see it.
It’s all made possible through Monetate one tag, one time express tag integration, and that’s your Monetate Monday Minute.