Monetate » traffic

Can You Ever Have Too Much Traffic? Yes, but you can never have too much conversion

Stephen Cobb — Thu, 12 Nov 2009 21:24:46 +0000

The way to make money instead of waste it, is to tie the traffic source to the destination. There are several ways to do this, including Monetate. Some approaches can be time-consuming while others, including Monetate, can automate the process...

Is That a Coupon Box I See Before Me? If so, it could be hurting revenue

Stephen Cobb — Mon, 27 Jul 2009 17:19:53 +0000

If you've been selling stuff online for any length of time you know this: You do not want people leaving the checkout page for any reason (except maybe to grab their credit card). Here's why...

Buy the Numbers? Making sense of head-spinning retail data

Stephen Cobb — Wed, 29 Apr 2009 14:39:02 +0000

Some days I think I’ll explode if one more person asks me “How’s it going?” Because I just don’t know. The nightly news is full of recession stories but in the morning I go to…

The Search for Revenue: From pre-click to post-click

Stephen Cobb — Wed, 25 Feb 2009 15:07:17 +0000

As you probably know, Search Marketing Expo (SMX) is a series of search marketing conferences and expos backed by Search Engine Land. In other words, it’s all about search, about getting people who are searching…

Does Your Web Site Have Room for Improvement? Let’s run the numbers

Stephen Cobb — Mon, 23 Feb 2009 20:48:38 +0000

Each month the top 10 online retailers, as measured by conversion rate, are reported on FutureNow’s GrokDotCom Marketing Optimization Blog. These are some pretty impressive numbers and industry leaders like Amazon.com and OfficeDepot.com usually make…

Yes You Can! Get 470% Conversion Boost + 8X Customer Acquisition Lift

Stephen Cobb — Wed, 21 Jan 2009 13:11:28 +0000

So, you’ve figured out how to get folks to click through to your online store, but now you’re finding that the rate at which that traffic converts into sales is too low. I’d like to…