The way to make money instead of waste it, is to tie the traffic source to the destination. There are several ways to do this, including Monetate. Some approaches can be time-consuming while others, including Monetate, can automate the process…
If you’ve been selling stuff online for any length of time you know this: You do not want people leaving the checkout page for any reason (except maybe to grab their credit card). Here’s why…
Some days I think I’ll explode if one more person asks me “How’s it going?” Because I just don’t know. The nightly news is full of recession stories but in the morning I go to…
As you probably know, Search Marketing Expo (SMX) is a series of search marketing conferences and expos backed by Search Engine Land. In other words, it’s all about search, about getting people who are searching…
Each month the top 10 online retailers, as measured by conversion rate, are reported on FutureNow’s GrokDotCom Marketing Optimization Blog. These are some pretty impressive numbers and industry leaders like Amazon.com and OfficeDepot.com usually make…
So, you’ve figured out how to get folks to click through to your online store, but now you’re finding that the rate at which that traffic converts into sales is too low. I’d like to…