So, as the holiday shopping season starts to heat up, why not take a moment to make sure your search campaigns–as well as your display and affiliate and email campaigns–are landing people in the right place, with messaging that matches the expectations those campaigns are setting.
This free event features three of the best minds in the business: Bryan Eisenberg, Craig Danuloff, and David Brussin. Bryan will explain how “recession marketing” can steal market share from your competitors in this challenging economy; Craig will describe SEM techniques for targeting profitable customers via search campaign design and deep analytics; David will discuss the art and science of deriving and acting upon persona information in the post-click experience.
As you probably know, Search Marketing Expo (SMX) is a series of search marketing conferences and expos backed by Search Engine Land. In other words, it’s all about search, about getting people who are searching…
Insights into online marketing can come from strange quarters, even from strange recipes. Bear with me while I tell a story that began at a wedding reception in Toronto a few months ago. I was…