Monetate » segmentation

Tips on Improving the Performance of Scarce Online Retail Real Estate

Stephen Cobb — Thu, 08 Oct 2009 19:42:17 +0000

If you segment your traffic into different groups which see different content you don't have to cram all the signage for all your offers onto a single page; you can show just those offers that are appropriate for each segment.

Is That a Coupon Box I See Before Me? If so, it could be hurting revenue

Stephen Cobb — Mon, 27 Jul 2009 17:19:53 +0000

If you've been selling stuff online for any length of time you know this: You do not want people leaving the checkout page for any reason (except maybe to grab their credit card). Here's why...

13 Ways Amazon.com is Out to Eat Your Lunch

Stephen Cobb — Tue, 16 Jun 2009 12:04:48 +0000

Have you studied the Amazon.com home page lately? If you’re an online retailer you should. By my count it now contains 13 pieces of personalization, 13 ways in which Amazon is addressing me personally, and…

Segmentation in Action: Google pitches Chrome to Microsoft IE users

Stephen Cobb — Mon, 18 May 2009 22:24:14 +0000

If you haven’t used Microsoft’s Internet Explorer browser lately you’re missing a good example of visitor segmentation and behavioral targeting. Anyone browsing the web with IE6 or IE7 lately has found themselves subjected to technographic…

Join Our Table: The Monetate Roundtable at Shop.org Online Marketing Workshop

Jason Tremblay — Tue, 21 Apr 2009 16:42:21 +0000

Hopefully you’ve seen today’s news release about the roundtable on May 6 at Shop.org’s Online Marketing Workshop in Scottsdale, Arizona. We’re pretty excited about it and we’d love to see you there. Shop.org chose “Optimizing…

60 Second Post-click Marketing Integration Guide Published

Stephen Cobb — Mon, 20 Apr 2009 13:58:09 +0000

Do you ever ask yourself “Exactly what does it take to get started with post-click marketing?” If so, you’re in luck! We have answered that question in a new publication. Our 60 Second Post-click Marketing…

Bazaar Tricks Lift Conversion: Discounts, hooks, and segmentation

Stephen Cobb — Thu, 19 Mar 2009 14:06:33 +0000

They did it in ancient bazaars beside the Euphrates and they do it in the massive Internet emporiums of today: Discounting. It’s probably the oldest trick in the world of retailing: offer a discount on…

The Search for Revenue: From pre-click to post-click

Stephen Cobb — Wed, 25 Feb 2009 15:07:17 +0000

As you probably know, Search Marketing Expo (SMX) is a series of search marketing conferences and expos backed by Search Engine Land. In other words, it’s all about search, about getting people who are searching…

Treasure Mapping Reveals Path to Lost Retail Revenue

Stephen Cobb — Thu, 08 Jan 2009 15:16:21 +0000

You don’t need to be a pirate to double the revenue from key segments of your online traffic, you just need a treasure map; and unlike treasure maps in the movies, this one requires no…