Some days I think I’ll explode if one more person asks me “How’s it going?” Because I just don’t know. The nightly news is full of recession stories but in the morning I go to…
Hopefully you’ve seen today’s news release about the roundtable on May 6 at Shop.org’s Online Marketing Workshop in Scottsdale, Arizona. We’re pretty excited about it and we’d love to see you there. Shop.org chose “Optimizing…
There was an article in ClickZ last week that got me thinking about this question: Should Spring cleaning come before or after the First of April? The answer probably depends on what the weather is…
They did it in ancient bazaars beside the Euphrates and they do it in the massive Internet emporiums of today: Discounting. It’s probably the oldest trick in the world of retailing: offer a discount on…
As you probably know, Search Marketing Expo (SMX) is a series of search marketing conferences and expos backed by Search Engine Land. In other words, it’s all about search, about getting people who are searching…
Each month the top 10 online retailers, as measured by conversion rate, are reported on FutureNow’s GrokDotCom Marketing Optimization Blog. These are some pretty impressive numbers and industry leaders like Amazon.com and OfficeDepot.com usually make…
Personalization pays. Whether it’s display ads, landing pages, or customized site content, shoppers like that personal touch. The fact is, when visitors to a retail site see personalized content they are more apt to buy.…
So, you’ve figured out how to get folks to click through to your online store, but now you’re finding that the rate at which that traffic converts into sales is too low. I’d like to…
You don’t need to be a pirate to double the revenue from key segments of your online traffic, you just need a treasure map; and unlike treasure maps in the movies, this one requires no…