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	<title>Monetate &#187; retailer</title>
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		<title>Don&#8217;t Spook The Customers: Halloween&#8217;s a good time for a user interface review</title>
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		<pubDate>Thu, 29 Oct 2009 14:02:13 +0000</pubDate>
		<dc:creator>Stephen Cobb</dc:creator>
				<category><![CDATA[Personalization]]></category>
		<category><![CDATA[Shopping Cart Abandonment]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[abandonment]]></category>
		<category><![CDATA[error message]]></category>
		<category><![CDATA[Halloween]]></category>
		<category><![CDATA[online store]]></category>
		<category><![CDATA[personalize]]></category>
		<category><![CDATA[retailer]]></category>
		<category><![CDATA[shopping experience]]></category>
		<category><![CDATA[user interface]]></category>

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		<description><![CDATA[<p>Despite advances in technology and design, the online shopping experience can still feel more like a trick than a treat. Use the information you collect about visitors to personalize the interface experience, making it more relevant and less frightening.</p>
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